|
  |
|
|
landing page optimization
There are a few books out there on landing page optimization. Optimizing your front page is a key aspect of having a powerful web design. To give a quick definition; landing page optimization the work you do to your website pages to increase people doing what you want them to do (conversions). If you begin with a 2% conversion rate and increase that to 3% you have increased your conversion rate by 50 percent. There are many recommendations for expensive ‘Landing Page Report’ published by MarketingSherpa. But at just under $500 this is simply too steep for many budgets. Tim Ash’s new book is a very good alternative. In fact, it is probably a good idea to start with this book and make the decision if you need more. Tim’s book gives a very good outline of all aspects of landing page optimization and conversion and is divided into three sections:
• Background – which includes setting the stage and understanding your website and your audience
• What and How to tune – which includes why you site needs a tune up, elements to tune, the math and methods of tuning
• Getting it Done – which includes building a team and an action plan as well as the pitfalls to avoid. As a reader it is appreciated that he clearly covers the following points:
• where to start and what to do
• the roles of the different team players
• skills and overlapping roles of team players
This book is totally business focused and all about getting more sales and keeping clients. You learn how to do the measurements and how to use them to improve your conversion. This book is great to read if you are beginning to intermediate level. The truth is, until you hit a 100% conversion rate you can always work on increasing your page conversion. Tim reminds us all of the important things to do for good conversion, and draws our attention to the points we often skip over or need to come back to regularly. I also particularly liked two parts: • his reminder of where to start - it makes you want to keep this book to check through every 6 months or so. As an inspiration to continually try to tweak your conversion and to verify that your website is still on course.
• his take on deciding whether to outsource your conversion testing or not. As a marketer I know this is always a tough call. As I have many non-native English speakers reading this, here are my comments on readability for them: This is a very easy to read book. Except for the overview of tuning and multivariate testing sections, half of one chapter, it is non technical and very well explained. If this subject interests you, I’m sure you will want to read all of the 300 odd pages. As Tim Ash says, this next year will see many companies studying their landing page optimization. Businesses always look work on all sorts of traffic acquisition and client retention through email marketing. But most businesses tend to forget about the conversion process. Or at least they think they have worked on it, when in fact they have barely scraped the surface.
Using internet marketing to develop international sales is often thwarted due to bad international conversion. The game rules are the same for both domestic and international websites. Spend some time developing, testing and adjusting good conversion strategies, and your skills will be good for both domestic and international clients.
|
|
 |
|
No reactions yet.
Please login or sign up to rate this intel.
Please login or sign up to add a comment.
The copyright for this content entitled "landing page optimization" has been specified by the contributor as:
All Rights Reserved
This content may not be copied, distributed or adapted by anyone under any circumstances.
|
|
|
This intel was contributed by richmcl
|
May, 2012
2008
January, February, March, April, May, June, July, August, September, October, November, December
2009
January, February, March, April, May, June, July, August, September, October, November, December
2010
January, February, March, April, May, June, July, August, September, October, November, December
2011
January, February, March, April, May, June, July, August, September, October, November, December
2012
January, February, March, April, May
|
|
Not a member yet?
Qondio is a powerful network for making it online. If you have a website to
promote, we can help.
Sign up and get in on the action.
|
|
Welcome to Qondio! Discover the awesome power this network can deliver by going to our About page. Or you could skip straight to the Sign Up form.
|
|
