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Let's Refuel America
In the Get International Clients Sunday Blog Carnival there is a post from Keith Goodrum about the new Chrysler advertising a new incentive program called Let’s Refuel America! This is a brilliant marketing program but I made a mistake and read the fine print. In a nutshell the program is like this: Fuel prices continue to rise so the Let’s Refuel America Program helps providing stability to the cost of fuel by locking in the price of unleaded or diesel fuel at $2.99/gallon for three years. The participants use a special card linked to their MasterCard or Visa credit card account. The card may be used to purchase enough fuel at $2.99 per gallon to travel up to12,000 miles per year in each of the next 3 years. So no matter what the price at the pump says, you’ll never have to pay more than $2.99 per gallon for qualifying fuel. First thought, this is a great idea. I have seen rants saying that gas will hit $10.00 or more a gallon in the US, similar to the prices presently paid in Europe. The thing I didn’t like is that each car type has a maximum amount of gallons of gas that the company for which will pay. If you but the Dodge Caliber or Jeep Compass, which both average 24 miles per gallon, you can buy a maximum of 1500 gallons at the special price. If you buy the Jeep Commander or Dodge Ram 1500, 2500 or 3500 Pickup, which average 15 miles per gallon you can buy a maximum of 2400 gallons at the special price. Maybe I read this wrong, but the company is rewarding people that buy the cars that waste the most. At the same time the program offers cash back. You buy a car and they lower the price. Of the 28 different vehicles listed, the biggest rebate and fuel allocation goes to those that waste the most. 7 of the 10 most fuel efficient vehicles give you $0.00 - nothing - back if you buy them. The inefficient cars average nearly $1000 cash back. If you include the fuel efficient cars the average drops to just over $700 per car. Wouldn’t it make better sense to just give $700 per car? Simple math, the 28 cars, pickups and jeeps listed average 18.6 and the average gas allocation is 1977 gallons. Wouldn’t it make better sense to just allocate 1900 gallons per car? I understand, this is just a way to get Americans to buy the cars that are the hardest to sell right now. Maybe it's time to start building smart cars. |
Crach test Dummy
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This intel was contributed by richmcl
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May, 2012
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