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Search Engine Marketing
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in the search engine result pages. According to the Search Engine Marketing Professionals Organization (way back when), SEM methods include:
* search engine optimization (or SEO)
* paid advertisement
* paid inclusion. These days it includes sites like here.
Creating HubPages, squidoo lens, uploading files to scribd, article submission with links back to the sales site, blog entries, audio and video submissions and so many more. Paid search advertising has many controversies about it, especially since sites like Baidu and Yandex (both with more daily searches than MSN) like to include paid links and natural links in the same results. SEM is a topic that can be studied for nmonths and be a total waste of time, by the time you learn the tricks that are working - they no longer work. Each person should make the effort to find what works for them and use that method until it stops working. It is easy to get a web site in the top 10 listing on Google, or at least I have done it for my clients over the last 6 months. Time for my method to stop working, so I am out trying new things - knowing that day will come. |
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The copyright for this content entitled "Search Engine Marketing" has been specified by the contributor as:
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This content may not be copied, distributed or adapted by anyone under any circumstances.
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This intel was contributed by richmcl
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May, 2012
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